The Best Image for Your Wholesale Sunglasses

Image Credit: ecommerce.shopify.com

Are you a businessman worrying about how to market your wholesale sunglasses business? Here are three tips on how you should build an image for your business that would get you more customers, and it all boils down to advertising:

•    All materials should be honest in their approach. You wouldn’t want your brand to have a deceitful reputation.

The adage “truth in advertising” has never been truer than it is these days. How much can you really stretch your products before people will start to suspect that you are exaggerating things just to create a stir and get people hooked? The thing is, when people get bombarded with inflated claims in every ad of a certain product will lose faith in it or the company that produces it, so much so that every time that every time the name comes up, people will immediately think that product is just making false claims it can’t back up in real life. Moreover, the exchange of information these days is lightning fast. A claim that you make at 9:00 in the morning may be refuted at 9:01 - that's exactly only a minute later! If you put fluff, or worse, downright lies in your marketing material, you will be branded a fraud or a liar even before the day ends. Do consumers really want to patronize a product that spews out false claims? Be truthful in what you claim your products has or does and you will keep a faithful customer base.

•    All marketing elements should contribute to and reflect a brand’s personality.

You have to make sure that the elements that you have are in line. For example, you cannot have one kind of material giving out an aura of elegance and the company catering to high end clientele and have your social media efforts exuding family values and wholesomeness, when your wholesale sunglasses actually just caters to men. You cannot have conflicting images representing your wholesale sunglasses, or the market, including your target audience, will get confused. Efforts to please everybody is a sure fire way of not getting a core clientele to be loyal to you. To paraphrase an old adage, being a jack of all trades will make you the master of none. Thus, all the elements of your campaign should be unified, so that your business’ image will not only be made known, but be reinforced.

•    The quality of graphics must at all time be professional. Otherwise, the brand will be stuck with a sloppy reputation.

Same with honesty, the quality of your ad material will be crucial in building the image and reputation of your product in particular and your company in the larger sense. Whether you are catering to a low-end market or the monied class, your marketing material should be impeccable. Having a product that caters to the mass market is not an excuse to release shoddy graphics that are supposed to represent your product and company. The material and graphics should differ in content and message, depending on the audience, but should always be top-notch.