Avoiding Advertising Blunders for Your Wholesale Sunglasses Business

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1. Ads that offer instant gratification.

They are only effective until the offer expires. Advertisers should aim for a more lasting impression.

2. Stretching the ad budget too far to reach more people.

Instead of stretching the budget, look for the medium that would get to most people, given the budget.

3. Letting the business owner have the last say on ad decisions.

Business owners stand too close to the object.  His or her opinions may be considered, but someone more objective should be consulted.

4. Showing ads that have unsubstantiated claims.

Companies can do better by presenting new information about the product or service.

Should You Use Inventory Control Software for Your Wholesale Sunglasses?

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The question on which inventory control software would be implemented in a business like wholesale sunglasses distribution is indeed a valid concern, especially with all the software choices available these days.  With all of the options out to outdo each other in term of features, cost and convenience, which should a business owner look for?

One of the most common features of these software options to manage inventory is classification or category tracking.  Although this is, as mentioned, already a common feature, there is still about 10 percent of software available in the market that does not have this capability.  This feature will come in handy as it tracks what is sold and how fast the products were sold by category.  So, the business owner can immediately spot which category (for example, women’s wholesale sunglasses) is the fastest sellers so that inventory can be managed effectively, which categories have a spike in some months of the year (for example the swimwear category in June) and which show very slow sales movement.

If category tracking is present in 90 percent, department tracking slashes the choices by a further 15 percent, because only 75 percent of software choices have this capability.  Knowing which department is bringing in revenue and which department has still a lot of inventory will give the business owner a lot of information to make wise business decisions.   Another feature that will add more information for more precise decisions is the matrix inventory.  Particulars like the size or the color of a product are further separated, so the business owner knows which particular stock is moving fast – is it a certain color, style, flavor or size?

For businesses that sell items by serial number, a software that tracks serial numbers would be very beneficial.  Products that have this would usually be bigger items like appliances and specialty items.  Thus, if an item is returned for replacement or for servicing, a businessman with an inventory control software that has serial number tracking allows can be immediately informed if the particular item is still within the return, service or replacement policy of the store.