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| Image Credit: www.business2community.com |
1. Ads that offer instant gratification.
They are only effective until the offer expires. Advertisers should aim for a more lasting impression.
2. Stretching the ad budget too far to reach more people.
Instead of stretching the budget, look for the medium that would get to most people, given the budget.
3. Letting the business owner have the last say on ad decisions.
Business owners stand too close to the object. His or her opinions may be considered, but someone more objective should be consulted.
4. Showing ads that have unsubstantiated claims.
Companies can do better by presenting new information about the product or service.
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