The Best Image for Your Wholesale Sunglasses

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Are you a businessman worrying about how to market your wholesale sunglasses business? Here are three tips on how you should build an image for your business that would get you more customers, and it all boils down to advertising:

•    All materials should be honest in their approach. You wouldn’t want your brand to have a deceitful reputation.

The adage “truth in advertising” has never been truer than it is these days. How much can you really stretch your products before people will start to suspect that you are exaggerating things just to create a stir and get people hooked? The thing is, when people get bombarded with inflated claims in every ad of a certain product will lose faith in it or the company that produces it, so much so that every time that every time the name comes up, people will immediately think that product is just making false claims it can’t back up in real life. Moreover, the exchange of information these days is lightning fast. A claim that you make at 9:00 in the morning may be refuted at 9:01 - that's exactly only a minute later! If you put fluff, or worse, downright lies in your marketing material, you will be branded a fraud or a liar even before the day ends. Do consumers really want to patronize a product that spews out false claims? Be truthful in what you claim your products has or does and you will keep a faithful customer base.

•    All marketing elements should contribute to and reflect a brand’s personality.

You have to make sure that the elements that you have are in line. For example, you cannot have one kind of material giving out an aura of elegance and the company catering to high end clientele and have your social media efforts exuding family values and wholesomeness, when your wholesale sunglasses actually just caters to men. You cannot have conflicting images representing your wholesale sunglasses, or the market, including your target audience, will get confused. Efforts to please everybody is a sure fire way of not getting a core clientele to be loyal to you. To paraphrase an old adage, being a jack of all trades will make you the master of none. Thus, all the elements of your campaign should be unified, so that your business’ image will not only be made known, but be reinforced.

•    The quality of graphics must at all time be professional. Otherwise, the brand will be stuck with a sloppy reputation.

Same with honesty, the quality of your ad material will be crucial in building the image and reputation of your product in particular and your company in the larger sense. Whether you are catering to a low-end market or the monied class, your marketing material should be impeccable. Having a product that caters to the mass market is not an excuse to release shoddy graphics that are supposed to represent your product and company. The material and graphics should differ in content and message, depending on the audience, but should always be top-notch.

Avoiding Advertising Blunders for Your Wholesale Sunglasses Business

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1. Ads that offer instant gratification.

They are only effective until the offer expires. Advertisers should aim for a more lasting impression.

2. Stretching the ad budget too far to reach more people.

Instead of stretching the budget, look for the medium that would get to most people, given the budget.

3. Letting the business owner have the last say on ad decisions.

Business owners stand too close to the object.  His or her opinions may be considered, but someone more objective should be consulted.

4. Showing ads that have unsubstantiated claims.

Companies can do better by presenting new information about the product or service.

Should You Use Inventory Control Software for Your Wholesale Sunglasses?

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The question on which inventory control software would be implemented in a business like wholesale sunglasses distribution is indeed a valid concern, especially with all the software choices available these days.  With all of the options out to outdo each other in term of features, cost and convenience, which should a business owner look for?

One of the most common features of these software options to manage inventory is classification or category tracking.  Although this is, as mentioned, already a common feature, there is still about 10 percent of software available in the market that does not have this capability.  This feature will come in handy as it tracks what is sold and how fast the products were sold by category.  So, the business owner can immediately spot which category (for example, women’s wholesale sunglasses) is the fastest sellers so that inventory can be managed effectively, which categories have a spike in some months of the year (for example the swimwear category in June) and which show very slow sales movement.

If category tracking is present in 90 percent, department tracking slashes the choices by a further 15 percent, because only 75 percent of software choices have this capability.  Knowing which department is bringing in revenue and which department has still a lot of inventory will give the business owner a lot of information to make wise business decisions.   Another feature that will add more information for more precise decisions is the matrix inventory.  Particulars like the size or the color of a product are further separated, so the business owner knows which particular stock is moving fast – is it a certain color, style, flavor or size?

For businesses that sell items by serial number, a software that tracks serial numbers would be very beneficial.  Products that have this would usually be bigger items like appliances and specialty items.  Thus, if an item is returned for replacement or for servicing, a businessman with an inventory control software that has serial number tracking allows can be immediately informed if the particular item is still within the return, service or replacement policy of the store.

Is Designer, Always Good?

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Who does not want to have some designer sunglasses in their closet? Of course, there will always be some people who may not see the point of having designer wear for a number of reasons. Some think that designer wholesale sunglasses are evil signs of materialism and consumerism that are moral defects of a society. There are also some people who feel that it is a social sin to wear expensive clothes when there are poor people in other parts of the world who cannot even afford three square meals a day. Alas, there are people who feel that buying branded wear is a waste of money, because there are accessories that are do not cost too high and have passable quality and design. They conclude that money spent on designer items can be spent on other worthwhile things.

But then, those who are on the side of designer clothes also have a good number of valid reasons why their preference makes sense. Buying designer wholesale sunglasses is not really some pointless exercise in spending hard earned money. For them, there are actually a good number of factors that justify the act of purchasing designer items.

There are a number of people who prefer designer fashion apparel because they want others to know that they can afford and therefore, wearing these kinds of items. For them, it is an unabashed sign of their financial and social standing. The high regard and second glances they get from other people gives them immense satisfaction. Be it admiration or envy, they seem to flourish from it. Alas, they also feel the need to break away and set themselves apart from the masses.

For some, there is a different feeling that designer sunglasses bring to them. They feel more special, since they think that they are wearing special items. When their accessories are not just a designer, but also in tune with the trend, people get a boost of confidence. Also, they feel that designer items look better at them, so they may feel more attractive. Who does not want their accessories to give them additional appeal?

While it is not always the case that designer fashion apparel is crafted to the highest standards used, this may be the norm in most cases. Because of the expensive tag on their accessories, designers can afford to use materials that add more value to their products, making them all the more expensive. With the added costs come more unique designs and better, more durable material.

But then, people who own designer sunglasses often console themselves by believing that their clothes last for years. Moreover, there are close to zero chances that people in designer garb will see themselves in a room with someone wearing the same thing. Whether in parties or other social occasions, wearing designer accessories avoids embarrassing situations like people wearing identical outfits. After all, the quantity of designer wholesale sunglasses is way lesser compared to mass produced RTW attire.

Shopping for Sunglasses in the Big Apple

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Buying from a selection of wholesale sunglasses in New York is something very ideal or any visitor to the Big Apple should do, especially when visiting during the summer months. Alas, not everyone visits NYC during the summer months, but having sunglasses is still recommended all-year round, except when it’s winter. Upon arriving in New York, it would be best first to assess the weather. I visited New York in the first week of August, so I was sure I would look good with my shades on. However, NYC weather can be pretty extreme, and the windy autumn months of September onwards can be a great excuse to have some trendy eyewear, if only to protect your eyes.

Aside from the sunny weather, humidity can also be strong, making it important to complement your sunglasses with light clothing. But whether you’re staying indoors or outdoors, New York fashion commands accessorizing, and looking for the best from a collection of wholesale sunglasses to complete an outfit is highly recommended. New York City is an eclectic city, a melting pot of various cultures, so any visitor will not feel out of place when experimenting with new and edgier looks.

One you’ve arrived at the airport, there are already some good stores that you can buy sunglasses on. But then, as with any other city, merchandise bought in the airport can be pricier compared to stores in the commercial districts, so unless absolutely necessary and you feel like you want to complete your outfit ASAP, then it might be a good idea to make sunglass shopping in New York as an actual event. You are in one of the trendiest cities in the world, so there would be no shortage of hops in the city where you can purchase sunglasses.

When in the city already, you may check out some stores in Midtown. There are eyewear specialty shops that have very knowledgeable staff and a wide array of selections. The pieces in these shops though, cater to a more sophisticated crowd. So, if you want sunglasses that are chi but understated, this area is for you.

If you are more into eccentric styles and designs, try looking at the retail nooks in Little Italy. What’s great about shopping in these places is that their inventory usually leans towards vintage pieces, so you can get something classy and yet unique, so you won’t have to worry about running into someone who has exactly the same shades as yours.

There are also a number of sunglass shops on SoHo and the Lower East Side that have the best customer service. The owners of these shops are hands-on in recommending what’s best for their customers, so you don’t just get the most stylish sunglasses, but you also feel amazing with the amount of attention and care you get.

You will definitely have a fun and exciting time buying sunglasses in New York. You’re in one of the world’s cultural capitals, so every experience here is heightened and one-of-a-kind. It is quite easy to get carried away though, so just make sure that you won’t stray too far from your original intention of buying sunglasses. But then, you’re in New York, so might as well enjoy every single moment.

Bullies, They Just Need a Hug

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Especially in schools, people with glasses are easy targets for bullies. Specky, Four eyes, Harry Potter, Lady Goggles - they get all sorts of names from people who, sadly enough may just "need a sweet little hug."

Contrary to what people may think, bullies aren't strong people. They can be tough on the shelf, but too fragile inside and may have emotional issues to deal with. Understanding them may come a long way, but if it gets too much, here are a few tips to hopefully help you deal with them. If you or your child or anyone you know is a victim of bullying, it would be good to educate them to avoid things getting ugly.

And don't worry; you can go on with your plan of checking out wholesale sunglasses at the department store, in a world full of bullies, a good pair of sunglasses will stand out. Would hate to sound cheesy, but didn't Clark Kent wore glasses, too?

Avoid if you can

Try to avoid them if you can. If you pass by the same route going to school, try another route. Be careful though, don't give any hint that you are purposely trying to avoid them. Don't make it too obvious. This will send a signal that you are too scared, which may only fuel them to go after you. If you really have to be in the same place with a bully, be in a company of friends.

Bullies love spreading rumors. When one of these rumors reaches you, simply tell people that it isn't true and that the bully can never gain fame at your expense. If he gets on the social media, delete his messages and block him.

Kill them with kindness

As a general rule, deal with bullies the way you should deal with any other person - with kindness. Bullies love to taunt, and if this happens, the best reaction you can give off could be a smile. If they see that you don't reciprocate, sooner or later they will lose interest. If you could, you may also try to laugh with them just to show that you are not affected.

On physical abuse

If all else fails and bullies get physical, martial arts will help a lot. Boxing, Muay Thai, Karate, Brazilian Jiu-jitsu, Mixed Martial Arts - take your pick! A little self-defense know-how will have you walking down the streets with so much confidence. The ability to defend yourself, coupled with the compassion for others that you already have, will allow you to help people who are in similar situations.

Report!

Talking to someone like a friend, family member, or a person of authority will lighten you up, and will guarantee that people will have your back when something bad happens. Keep in mind that if you report them to your boss, teacher, guidance counselor, or the school principal, the embarrassment is completely on them, never on you.

Not Your Usual “How to Look Cool” Blog Post

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I know.

To some, topics like this have got to be the lamest. But hey, anything to make my brothers and sisters feel good about themselves. A pair of dark sunnies and faded jeans won’t do the trick. So before you go running to the wholesale sunglasses and wholesale jeans section of the department store, you may wanna give this a read:

Take a bath everyday. No really.

Practice good hygiene…please.

Not doing so is a sure fire way to lose a ton of friends. Always try to look, feel and smell clean. Be sure you are neat and presentable whenever you’re out. I mean – even if it’s not your style – you could be rugged and tidy, right?

When I say clean, I mean clean everything. Don’t forget to trim your fingernails, clean your teeth, style your hair, wash your ego, the works.

Go to the gym and don’t just lift.

“As long as I am with my boyfriend who’s into plyos, I can go anywhere feeling safe.”

- Says no lady.

Really, core strength and mere pumping iron won’t get you very far on the street. I mean, sure Herculean traps can intimidate. But only those who know nothing about fighting. Mad skills are what you need. I’m just saying it is good to arm yourself with some self-defense know-how to boost your confidence, keep yourself fit, and be able to kick bad people’s butts.

Be yourself.
Unless you’re one of those guys from One Direction.

I’m sure you hear that a lot. I mean, both statements.

Really, there is absolutely no point in trying to be someone you’re not. I mean, you can’t smirk all the time the way the late, great Johnny Cash used to do. Sooner or later people are gonna notice and they will start to unlike you for trying too hard. That, or at one time you forgot to bring your Johnny Cash persona with you and instead of showing the “sexy” Johnny Cash smirk you showed your natural smirk and it offended people.

Smile!

Smile at the lady at the fast food counter. Smile at the guards at the mall. Smile at your boss even if he keeps on asking why you’re late even though he always arrives ten minutes later than you do.

But don’t overdo it that it gets annoying. I mean, don’t just smile at the officer who asked you to pull over. Ask first what your violation is… and then smile as if you’re buddies. A smile spews a sunny disposition. Sometimes it’s all you need to patch things up with your wife.

That and a day’s worth of shopping money.